Tuesday, January 24, 2012

The UFC is good for FOX but is FOX good for the UFC?


On the horn:
UFC President Dana White. 
       The UFC has its own brand that has very clearly become the favorite to millions of Mixed Martial Arts fans. Now that the FOX Sports network has become partners with the UFC, their influence is changing that brand and not for the better. After watching the very first UFC on FX 1 a few days ago, I have to agree with SRMMA fan Mr. Vieta.

"I don't like the way they are making it look like the NFL. The same music and commentators behind a desk. Just not my thing," Mark Vieta, Fan of SR wrote us on our Google+

"I think a better way to describe how I feel about the new set up is... I feel that Fox is changing the UFC, and I think the UFC should be changing Fox." 

       SRMMA crew members Mattzilla, Johnny Waugh and myself were at the first UFC on FOX in Anaheim so I missed what the aired broadcast had to offer. However, SR writer Shocker Schlocker did watch the the event and his general consensus was negative. This is why I am anxious to see this weekend's televised event as Rashad Evans takes on Phil Davis (9-0) in the main event of UFC on FOX 2 so I can get a taste of what so many others saw. 

       If it is anything like what I saw from the first UFC on FX then my disappointment with the UFC/FOX Sports deal will grow entertainment wise.
When I first learned of the seven year deal signed between the UFC and FOX Sports I was excited because that meant that the sport of MMA was being pushed that much closer to being recognized as a major sport. 

       My only worry was the possibility that FOX would influence the UFC in a negative way. That seems to be just the thing that is happening. The product that the UFC produced has been top notch for years and, even though I am sure that that product will be the same for pay-per-view events, the FOX aired UFC product has been diluted with garbage. Its simple, if it ain't broke, don't fix it!

       The addition of the FOX Sports theme music (which only makes me think of Football) and new commentators like Jon Anik are influences that the UFC can do without. Mike Goldberg and Joe Rogan are commentators that know the sport well and fans love, so don't replace them. While there is a clear need for transition music to commercials for events aired on TV, the UFC should have a tune specifically made or used for their events.

       The UFC is a terrific, unique organization and it pains me that the deal with FOX Sports seems to be taking that uniqueness away.


Editor: Johnny

No comments: